First successful
independent online
fashion magazine
L’OFFICIEL RUSSIA
Playing Fashion is a daily online magazine focused on fashion,
style, beauty and art. Every day, we publish one feature, investing
all our time and energy on it, ensuring quality and the high
publishing standardsas
seen in glossies are evident on every post. In Playing Fashion,
you can find interviews, personal style profiles as well as fashion
and beauty editorials and video stories.
EDITOR-IN-CHIEF
Robert Mischenko
Senior Editor
Carrie Lau
Managing Editor
Svetlana Muller
Beauty Editor
Elona Voytovych
Contributing Editor
Bert Martirosyan
Design, Art Direction and
Programming by POLLEN London
APPROACH
Everything you see in Playing Fashion is produced either by our in-house team or our contributors exclusively for us.Our contributors are both established and emerging photographers, stylists, designers and writers based in different cities all over the globe who share a remarkable eye,taste and ideas.
Playing Fashion works closely with a wide range of designers and brands - from both the independent and luxury sectors to capture the most magnificent and original fashion stories.
HISTORY
In March 2008, Playing Fashion is born as a blog. In a year, it was transformed into an online magazine named ‘first ever successful independent online magazine in Russian’ by L’Officiel Russia. In July 2009, the first printed issue came out. In November the same year, Playing Fashion became a monthly bilingual magazine distributed worldwide. Now we are going back to our roots and accomplishing exciting new projects...
FEATURED IN ELLE UKRAINE, VOGUE RUSSIA, L’OFFICIEL RUSSIA, LOOKATME
MODELS.COM, NEW YORK MAGAZINE, BURO 247.