Issue 117
The Faux Movement
For this winter's polar “brr”, turn to sought-after faux fur.
For the faux. Fur has been an essential fashion staple for decades and the debate between faux vs. real along with it as one of the most controversial subject matters in fashion. A fur coat can make or break a look and this season is no exception. With animal/eco-friendly trends growing stronger by the year, it’s no surprise that designers elevated the faux fluff on collarless coats with entrancing colors and smooth textures, making it more difficult than ever to tell real from fake. Whether you’re going for vintage 70s or sporty and chic, now is the time to indulge in a "hug me" faux.

Luxury labels Stella McCartney and Vivienne Westwood are on the forefront of the faux movement; mixing faux trims and highlights on bombers, coats, and jackets believing the notion that fur is only natural on the animal born with it. Faux fur has also developed a celebrity following with it-girls Poppy Delevingne, Susie Bubble, and Alexa Chung sporting London-label Shrimps; whose designer Hannah Weiland produces rich colors and quirky patterns for a fun take on classic pieces. Another label heading faux is Ainea, an Italian brand who specializes in highly crafted synthetic furs ranging in personality from reliable solids to wacky polka-dots. Take that and mix it with soft-to-the-touch stoles by Urbancode, furry clutches and fluffy keychains by Michael Kors: fun and fuzzy is what it’s about.


Photography by Phill Taylor; styling by Michelle Kelly / Carol Hayes Management; hair by Meggie Cousland / Carol Hayes Management using Bumble and Bumble; makeup by Carol Morley / Carol Hayes Management using Delilah cosmetics; models: Shaughnessy Brown / Elite London and Valerie Van der Graaf / Premier London.
Words by Bert Martirosyan
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