Issue 22
A Rosie Affair

Playing Fashion falls in love with Rosie Assoulin’s
debut collection of complexity and contradiction, of strength and sensuality.
With so many labels on the rise and the big players producing extraordinaire after extraordinaire every season, it is hard to steal the spotlight in Fashion, but that is obviously not the case for 2014 newcomer Rosie Assoulin, whose statement-making debut collection makes a cool fresh splash alerting our radar in the eternal search for style, strength and romance.

The complexities and contradictions of life are something that Rosie understands intuitively. Although they are something not easily expressed, the Brooklyn-native’s debut Resort 2014 collection hits those intricate concepts elegantly and inherently. Contrasting colors and mixing the sculpted masculine tailoring and finishing of the West with the voluminous femininity of the East, she delivers juxtaposed designs that are incredulously pleasing and harmonizing.

Rosie’s interest in Fashion design bloomed at age 13, when she first began using her grandmother’s sewing machine. Through sewing, she played with patterns, texture and style to explore and express her identity.

Although Rosie ended her study at the Fashion Institute of Technology in New York after just a few months deciding that was not the right environment for her, she has been blessed with the invaluable opportunity to work with three of her childhood idols, whose influence, imprint and inspiration are evident in her work today.
Firstly, the mentoring of her future mother in law, the veteran jewelry designer Roxanne Assoulin at Lee Angel; then, observing Oscar de la Renta drape, cut and pin; and finally, working along the side of the unrestricted talent of Lanvin’s Alber Elbaz in Paris.

Having given birth this November to her second child, Rosie does not only have the mentality of a designer, but also that of a mother, daughter, sister, wife, and friend. Her simple, strong yet sensual designs not only credibly capture the attention of international press on print and online, but most importantly, the desires and imagination of today’s multifaceted woman. Ultimately, they are not only the practical and wearable attire we seek, but also carry with it that extra something special we call love.

With such a promising debut collection, we are certain this is only the beginning of this Rosie affair.


Photography by Nicholas Ong; styling by Lisa Jarvis; hair by Hiro and Mari Watase; make-up by Junko Kioka / Joe Management; model: Mariana Coldebella / Elite NY; set design by Shaun Kato-Samuel; retouching: Stallion NY. Special thanks to Michael Masse, Mike Abrego and Bailey Powell at Fast Ashleys Studios. Opening image: Gloves by Georgine; harness by Zana Bayne; shoes by Gucci, dress by Rosie Assoulin.
Words by Carrie Lau
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