Men aside. Vika Gazinskaya is a familiar face both on streetstyle blogs and in the pages and on the cover of Playing Fashion. She was last seen gracing the cover and inside our March 2012 print issue with friends and fellow members of the Russian Fashion Pack: Ulyana Sergeenko, Miroslava Duma, and Elena Perminova. Today, we meet her again - a character who continues to take our breaths away with both her wonderful work and her honest words.
‘Just like everyone else’s, nothing to add here,’ said the busy designer about her design process, which results in coveted couture-like collections season after season. This season, the brand’s signature exaggerated geometric silhouettes are perfectly toned down with the heavy use of sensible solid wintry colors and complemented with extravagant rock-sized jewels. The modern collection recalls a kind of elegance lost in the evolution of feminisation and brings it forward in its uniquely polished and contemporary way.
Vika’s career in fashion kickstarted in 2002 with an internship at L’Officiel Russia, then, moved on to become a stylist, then, to launching her eponymous label in 2006. ‘If you have that "creativity" living in you, you will find a way to transmit it to the commercial side!’ The blunt-bobbed trendsetter said and remembered the days as a young designer, ‘it’s called "re-inventing the wheel” unfortunately, because all that is required for a fashion brand to function - from the manufacturing of seasonal collections to its delivery to the store to the final stage of its sales - is not developed in Russia, to put it mildly.