Issue 3
Eden Now
Even if you weren’t the floral nymph type, we guarantee that this season you will find something to fancy your tickle.
ontemporary floral prints and embroidery have landed in style this season. Flowers now are in all possible forms and colors. Any brand you can imagine has taken part in this festivity. Floral today varies from watercolor impressionism to abstractionism, from big to small, from dreamy province to explosive exotic slashes. Petals are woven out of lace and silk, giving incredible volume and texture to products. As seen in the enchanting collection of Christopher Kane, who declared that we are headed straight to the future. His electric features and structured silk-organza are more likely to blossom in a William Gibson scene.

Stella McCartney pours her way of floral through quirky patterns and corresponding pieces. Due to the monotone trend running by its side, fashion brands have turned to fusing the two in order to produce one extremely strong fashion statement. Don’t be bored! These matching pieces are not only standard blazer and pants, this fall there will be shorts, skirts, matching tunics and much more. This is probably the new easy wear that can clearly be topped off with a stylish bag and titanic jewelry.

Other designers find bliss in simplicity. Plainly by printing beautifully arranged flower backgrounds in all kinds of color combinations. They can be found on T-shirts, sweatshirts, trousers and basically anything. Trendy sweatshirts have been spotted at J.Crew, Markus Lupfer, MSGM and Clements Ribeiro.

The London-based brand Erdem has always loved flowers. Their collections were always a pleasant bouquet of beauty. Although this time, they decided to add a twist and used large sequins and eye popping shades. Though it is clearly manifest that is not the brand’s usual style, it still makes you want to join the fun.

Domenico Dolce and Stefano Gabbana invite us to an Italian greenhouse that you can wear. Not only are they on their gorgeous feminine cut clothes, which drive men crazy, especially if seen on muse Monica Belluci’s figure with a martini in hand; bags, shoes, jewelry and even eyewear have unraveled their buds to find a blooming royal court.

In the end, there is nothing better than to please a girl with flowers and candy. Good thing now is that we know where to buy them!

Photography by Paul Krokos; styling by Ozzy Shah; hair by Sarah Jo Palmer using Aveda; make-up by Salina Thind at Era Management using Mac; model: Julia Valimaki at Storm; photo assistant: Marta Dudek
Words by Anya Rusakova