Alisa Ruban is one half of fashion sister design duo behind fashion label Ruban. Russian-born sisters Alisa and Yulia created the now internationally-sold label after styling careers left them wanting to create a label with looks they themselves would want to wear. The pair said launching their own label came naturally; from a wish to redefine casual dressing and refresh the Moscow girl’s everyday style.
Ruban is feminine, minimal and wearable, and has been named as a ‘Russian Label to Know’ by Marie Claire. All pieces are hand made in Moscow, adding to the label’s authenticity.
Playing Fashion has long been a fan of Alisa’s personal style and work, from her styling to her support of Playing Fashion’s first digital issues in 2009.
Here, Alisa shares with us her fashion journey and tips on what to wear and do when you are expecting a baby.
I STARTED AS AN INTERN AT GLAMOUR MAGAZINE, then, Marie Claire and then returned to Glamour. At the time I was also working as a freelance stylist, having gained great experience in publishing and working with advertising brands, I decided it was time to create something independently, do it alone and become my own boss.
I HAVE ALWAYS BEEN A SHOPOHOLIC with the never-ending problem “I have nothing to wear”. That’s how Ruban was started, the first clothes that I made were designed for myself. When I found a business partner I began to understand more that a business has a potential growth, and about the business factors involved in producing a successful clothing line.
BEING A FASHION EDITOR has given me an understanding of clothes and the experiences to try out combinations of clothes in different ways. The endless possibilities created with different colours, prints, cuts and textures of fabric is what I love about clothing.
IT STILL SURPRISES ME that some people still believe fashion is creating the craziest things possible. Some people define levels of success by trying to be the most outlandish, or have the weirdest collection. All that matters to these people are parties, social events and products that have nothing to do with real life, or the consumers.
I THINK ONLY A FEW DESIGNERS think that fashion is not just a game or an opportunity to show-off. Fashion is a serious and flourishing business like any other. At Ruban, we aim to make conscious, thoughtful decisions and want to grow not only by following the right vibe but developing our own strategy and aesthetic. This is a never-ending process of work; it’s not a hobby.
ONLY LOVE CAN DO MIRACLES TO A WOMAN’S SKIN! The rest is self-improvement. For me, the best beauty result that you can get is by regular visits to a beautician. Home treatments or a particular beauty product will never be as good if you compare it to a professional treatment. For example, LPG is the best and the most effective tool that helps me to keep in good shape. Physical exercise is essential, I feel like if you are not active, there is no sense in doing anything else. Of course, if you are pregnant this rule doesn’t apply. At the moment I’m enjoying this special period in my life.
MY FAVOURITE BEAUTY PRODUCT, although I would go crazy if I had to choose just one, is a moisturizing facial crème by Crème de la Mer. Dry shampoo by Klorane is another favourite of mine. It’s my must have – it helps my hair feel fresh and gives extra volume.
I’M ABOUT TO GO BACK TO MY NATURAL HAIR COLOR. Maybe after a while I will change it again to a lighter shade. My favorite colorists work at Aldo Coppola, at the moment I am in Florence and will stay here for a couple of months after I give birth.