Too late! Kaboom! Newcomer Thanawut Thanasarnvimon has launched his trendsetting transoceanic label T AND T with a sensational spring/summer 2013 collection. Nook, as the designer is affectionately known as, graduated in fashion design from Rangsit University in Thailand. During this time, signs of a dangerously hot design talent were already on the horizon. He was selected to exhibit in the “dot to dot” fashion show during Graduate Fashion Week in 2007 and excited judges of both the mini collection contest organized by the Department of Export Promotion and the “Bangkok Overload” project by Saha Group.
Described as “a rebellious mixture of street wear and semi-couture”, the brand’s fresh outlook, composed of unique yet versatile statement pieces, is not only attracting modern forward-thinking women to the brand’s hive, but also impressing the world of the intensely charged fashion flair Thailand has to offer.
Here, Nook talks to Playing Fashion about his student days, escape to New York, family business, and being a boss.
I WAS NOT INTERESTED IN FASHION AT ALL
when I was a teenager, but I love to style myself and then I started to like it and really focused on fashion. I studied performing arts. That did not work out. Then, I started over with fashion design and found out “This is me! This is what I really like.” I love doing womenswear. I love to see a woman dress herself in different styles, especially mix & match.
MY FASHION DEGREE IS FULL OF FUN AND CREATIVITY
It was easy to approach tutors. Everyone was so friendly. Over group discussions, tutor and students spent quality time sharing and commenting on ideas. That’s the thing I love most about my course. I’d like to say thank you to all my teachers, especially Mrs. Supreeya Suthamthareekul, who made me me today. She taught me well.
AFTER GRADUATION, I WANTED TO OPEN A SHOP
However, the time has not yet come, because I joined the family business. That was my first work experience. Through this, I’ve learned to be subordinate and patient, but I realised that was not my passion. So, I quit and decided to live my life in New York for a year and save the energy to start with the Spring/Summer 2013 collection in Bangkok.
I FELL IN LOVE WITH NEW YORK
There’s so much culture in New York. I saw things differently and many things amazed me. At first, it was very difficult for me to adjust to life there, but over time I adjusted. New York taught me to be brave and to do something new.
I LOVE TO SEE WORKS OF ART, CULTURE AND THE WORLD
and absorb its essence. My favourite artists, who inspire my work, are Damien Hirst, Cristo, Jeanne-Claude, and Marazio. I have the chance to see their works when I was in New York. It was a real privilege and I felt very honoured.
THAI PEOPLE ARE CALM AND SWEET
We are crafted and I think that is the heart to approach art. I adore HRH Sirivannavari Nariratana’s style. Thakoon inspires me and I dream to go far like him. Other than these Thai talents, I am intrigued by Nicolas Ghesquiere’s avant-garde aesthetics.
I GO FROM 0 TO AS FAR AS I CAN GO
I push myself to the limit of the edge. I learn step by step. I don’t know what will happen tomorrow, but today I’ll do my best. Martin Luther King’s quote guides me everyday. “If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.”
Photography by Sohrab Vahdat; styling by Robert Mishchenko; make-up by Colleen Runné using NARS Cosmetics; hair by Blake Burkholder; model: Paula / Society NY.
Opening Image: denim top by T and T; earrings by H&M.