Issue 40
Aliona Gluhih
Elle Ukraine’s fashion editor shakes the country’s fashion scene - not only as
a tastemaker guiding a whole generation of women with her
popular personal style column, but also rumours about scoring the biggest gigs in Ukraine's fashion industry.
"I've just returned from fashion weeks and was actually surprised to see that things are finally returning to ‘normal’,” says Aliona Gluhih, who is spending her 7th year as the fashion editor of Elle Ukraine, the country’s best selling women’s magazine and powerful force of support for the local fashion industry. “More and more people are wearing black,” continues Miss Gluhih, who attends fashion weeks and events internationally and is regularly snapped in her smart stylish gear by international platforms like Le21eme and The Sartorialist. “The 'fashion circus' has become last season, you see less wannabes and more professionals.”

The career of the doll-faced Kyiv native started in Moscow as an intern at Russian Vogue followed by a job as editor in chief Aliona Doletskaya’s personal assistant. She then moved back to Kyiv to become the fashion editor of Elle where she started her personal style column called ‘Style Experience’. There she shares her personal experience of wearing the season’s key looks from Céline to Rag & Bone. Today, the 29 year old is an inspiration for a new generation of Ukrainian women who follow her fashion forward lead.

Here, Miss Gluhih tells Playing Fashion about the perfect wardrobe, the future of print magazines and reveals plans on writing a book.
I STARTED IN FASHION AS AN INTERN
for Vogue Russia, I ended up staying for four weeks instead of two and began assisting the Editor-in-chief, the legendary and charismatic Aliona Doletskaya. After Russian Vogue came Elle Ukraine, it's been six years since I joined the magazine and it’s a long term relationship I really care about.
THE KEY TO WORKING IN THE INDUSTRY
is to work hard, be patient and never stop learning - being a fashion editor doesn't mean you only have to dress well, it means you are always keeping pace with the new; hunting for the cool, the unknown. It means you keep your finger on the pulse of all industries; art, society, music, the economy. You read, watch, travel and constantly search for inspiration. I have found that in one sudden moment all the hard work pays off - you feel the trends of the moment and become confident in your choices.
MY FAVOURITE WARDROBE PIECES
are Carven dresses and coats to wear during fashion week. I love The Kooples suits for business meetings, and rag & bone skinny jeans and T-shirts for all other occasions. I buy my jeans at shopbop.com. When it comes to French brands, there's a special charm in buying them in boutiques in Paris, not online or huge department stores.
MY LATEST FIND IS A PAIR OF CARVEN
chunky platform shoes. They give me a few extra inches and balance out girly dresses.
WHEN IT COMES TO SKINCARE
I try to visit my dermatologist every two weeks - a good facial is better than any beauty product. I do love Bioderma Sebium H2O – it’s the best makeup remover.
I AM A BASICS GIRL
when it comes to the day-to-day. A great suit, white shirts, a trench coat - you really don't need much to build the perfect wardrobe.
TO ME STYLE MEANS KNOWING YOUR TRUE SELF
and staying faithful to that in the way you dress, talk, think and behave. I believe in staying beautiful when no one is watching.
PRINT MAGAZINES WILL REMAIN
even in this digitally obsessed world, but that they will broaden their online platforms. I think it will go 360° and online magazines will go to print. There's a new double identity, and we are already getting used to it.
IN THE FUTURE YOU WILL DEFINITELY SEE ME
working both in print and online at Elle Ukraine, and probably publishing a book in a year or two. For a Fashion Editor, I’m quite old fashioned!

Photography by Robert Harper; styling by Emelie Hultqvist & Telios Stylianou / UN-CATEGORIZED; hair and make up by Dorita Nissen.

Opening Image: shirt by Ashish; trousers by The Kooples.
Words by Carrie Lau
SHOP THIS STORY

Simple and basic pieces is everything you need to build your perfect
wardrobe. Aliona Gluhih shares her favorites.
Index