Standing at 5’8, Adwoa Aboah might not be the tallest model working in fashion, yet the 22 year old British is standing out in fashion not only with an usual name which in Ghanaian means “Monday’s child”, but also an unforgettable face - with deep set eyes, freckles and sun-kissed skin tone. Coming from a background where her whole family works in fashion - her mother Camilla Lowther owns CLM agency, her father Charles Aboah owns a location scouting company and her sister Kesewa models, Ms. Aboah’s interest in fashion blossoms from a young age. Modeling since age 12, it is more than just her distinctive look that propels her career forward. Her passion for performance allows her to channel different characters for different jobs from the catwalk of Simone Rocha to the advertising campaigns of Dominic Jones to posing in front of the lens of Alasdair McLellan, Tim Walker and Patrick Demarchelier.
Here, Ms. Aboah talks to Playing Fashion about how she takes on the world of modeling sharing her achievements so far and her dreams in life.
I GREW UP IN WEST LONDON
born and bread, lived in the same house for 22 years. Every single important memory I have was spent here. My home has seen more faces and parties than I can even begin to remember.
I LOVE THE SHOWS
especially as it's a performance in its self. It's your job to portray the character the designer envisioned wearing the outfit. During a shoot I did for garage Magazine I had to take on a million different roles. I was a sexy blonde on a sand dune at one point - Richard Avedon style. Next a wag with hair to the floor clutching a bunny rabbit. At one point I was even put in a coffin. This is probably my favorite part of modeling.
MOST REMARKABLE MOMENTS
Shooting with Patrick Demarchelier for American Vogue was definitely up there! He was caring and interesting. You could tell he loved his job. And probably my first show when I was 16 for Giles Deacon. I can remember feeling petrified as I walked out onto the catwalk in enormously high heels to see Kanye West sitting on the front row.
I’VE DEFINITELY GROWN A SECOND SKIN
over the years! You start to realize if they don't want you, someone else will. It's completely out of your control. I have never changed myself for anyone. Although I would be lying if I didn't say that sometimes you have your sensitive days where you are just not in the mood to be taken off option the day before the shoot.
I START MY DAY
with a Lemon and ginger tea, a chat with my best friend Holly and I always shower. If I have a shoot, I’ll put a pair of tracksuits on! I wouldn't leave the house without my Smythson Diary, Oyster card, reading book, lip salve and Parker Coat. I am always cold!
IT ISN’T AS GLAMOROUS AS ONE MIGHT THINKG!
I feel that being a bit older now and seeing lots of very young girls start modeling there should be more people looking after them and guiding them in the right direction. I have my mum who works in fashion, so I have been lucky enough to have been taught from the beginning, I never feel peer pressured, I'm interested in other things because I know this isn't forever.
MY MUM ALWAYS KNOWS BEST
to my annoyance! She has taught me to be an independent woman, work hard and always send thank you letters. My younger sister is definitely someone I look up to. She's loyal and thoughtful, always putting people before herself. She's also very tall which is something I've always been rather envious of.
BEAUTY TO ME
is someone who is completely oblivious to how beautiful they actually are. It's so exciting when you find that girl or boy on the tube who you just can't stop looking at. I don't think there is a stereotype to beauty anymore. People are more and more pushing the boundaries and searching for that unique face that no one has seen before. I feel that's what people want to see.
MY BEAUTY SECRET
is Glam Glow YouthMud. It is a life savior! I use coco butter every time after I showered. You will always find hair oil and a head scarf in my cosmetic case. However late it is I always wash and moisturize my face, my favorite brands are REN for the face and FEKKAI for hair. I don't really wear make up, but if I had to choose I'd probably pencil in my eyebrows. I love them being really dark.
I’M A TOM BOY AT HEART
There is nothing I love more than a baggy pair of jeans and Adidas shell toes. But on the other hand I'm obsessed with Azzedine Alaïa. I love being seen in a full Adidas tracksuit and no make up one day and the next sky scrapping heels and a dress. I used to be a keen netball player but now I just train with the master of fitness, Russell Bateman, founder of SBC. You'll be looking your absolute best when he's done with you.
for me would be going to the cinema or sitting in front of the television at home. Nothing beats a cup of tea and a dodgy program.
HAPPINESS TO ME IS FAMILY
There is nothing I want more than to have lots of babies and of course own my own theatre company. I've always wanted to be in Theatre. I'm about to start a masters in performance at Goldsmiths so I'm having to do a lot of reading before I actually get there, although I'm prone to have a little stalk on Instagram every now and then.
Photography by Rokas Darulis; styling by Kevin Kim; hair by Noriko Takayama; make-up by Mai Kodama; model: Adwoa Aboah / Storm.
Casting Director: Megan McCluskie.
Opening Image: jumper by Acne; shirt by COS.