Issue 70
The Youth Code
Preserving eternal youth isn’t yet attainable but
the power of sunscreen offers the stretch.
Sunscreen is the closest thing we have to the fountain of youth since the 1930’s. Even an abundance of anti-wrinkles creams won’t help, if you neglect to protect your skin against the sun’s harmful rays. Daily use of this liquid armor is powerful enough to maintain natural glow and skin’s elasticity through the aging process. Taking preventative measures also reduce risks of developing skin cancer and premature aging as a result of accumulated exposure and presumably harmless tanning under today’s UV ray intensity.

“The immediate effects of sun exposure can include redness, sunburn and flaking skin. However, in the long-term UV damage causes poor texture and sallow complexion, brown spots, fine lines, wrinkles and ultimately scaly, red, patches,” says Dr. Susan Mayou, a dermatologist and an Honorary Lecturer at Imperial College London .

Experts urge regular use of a sunblock even when the sun’s strength seems the weakest. Dr. Mayou recommends a teaspoon of SPF15 or higher on the face all year round. “Just because the sun isn’t hot in January doesn’t mean it isn’t there!”

In the summer, SPF should be increased accordingly. Our skin suffers from the misconception of a healthy tan when we ditch the winter paleness and the sunscreen altogether. In fact, suntanned skin is a sign of visible cell damage caused by extensive contact with UV rays when the sun is at its peak.

THE SUN PROTECTION FACTOR (SPF) indicates the length of time a sunscreen protects your skin from reddening. The more time you spend under the sun, the SPF of your favorite youth potion must increase. The effectiveness of the SPF highly depends on sufficient application required for maximum protection and repeated use throughout the day, as the sun tends to quickly break down the barrier of some sunscreens. On a daily basis, dermatologists recommend using SPF 15 moisturizers. For outdoor activities, use chemical and physical sunscreens containing at least SPF30+ and Zinc Oxide (wide spectrum and high in SPF).

CHEMICAL SUNSCREEN - absorbs the UV rays. It is superior to physical sunscreen in absorption of the UVA (aging rays). However the chemical might be as irritating to your face as it sounds and also may trigger pigmentation. Best for outdoors but not for the face, this type of sunscreen requires frequent application.

PHYSICAL SUNSCREEN - the more natural sunscreen that shields the skin by deflection or blocking the UVB rays that cause burning. Daily use of a broad-spectrum (UVB and UVA) sunblock widely available on the market is the best for the face underneath makeup as it allows skipping reapplication. Experts say the less chemical ingredients, the better.

Photography by Masha Maltsava; styling by Tiffani Chynel; hair and make-up by Victor Noble using Covergirl; model: Christina Gottschalk / One Management.
Words by Elona Voytovych
Remember Dr. Mayou’s words: “Just because the sun isn’t hot in
January doesn’t mean it isn’t there!” The key to choosing a suitable
sunscreen is to focus on your lifestyle and needs.

Step 1


A broad-spectrum sunscreen that contains all natural UV filters to boost skin’s radiance is SkinCeuticals Physical Fusion SPF 50+. It protects the skin against collagen damage with a non-comedogenic formula.

Step 2


Great for sensitive skin is Neutrogena Sensitive Skin Sunscreen Lotion Broad Sectrum SPF 60+. It provides a broad spectrum, hypoallergenic and oil-free protection without any odor or fragrance.

Step 3


Moisturizer, sunscreen and sheer foundation are conveniently in one package with this one. An award winning Invisible Zinc® Tinted Daywear SPF 30+ UVA – UVB sunscreen is a mineral makeup with 3 in 1 beauty solution. Daily use protects and helps prevent the appearance of premature aging.

Step 4


Coola Mineral Face SPF 30 Matte Finish is recommended for better results when used before makeup application. It is infused with certified organic ingredients and a fresh cucumber scent and is ideal for normal to oily skin.

Step 5


Dermatalogist Dr. Susan Mayou recommends Simple® Kind To Skin Protecting Light Moisturizer SPF15 to help protect the skin from the sun. It contains a blend of multivitamins and skin-nourishing ingredients, like Chamomile’s anti-inflammatory properties and Allantoin to soften and protect the skin.