I WANT TO BE KNOWN FOR MY WORK, and style, and beauty tutorials, so I don't feel the need to broadcast my personal life. In the online world, although you're sharing a lot of yourself, at the same time you can feel quite disconnected because you're sitting behind a computer screen sharing your stories, so I always get taken by surprise when someone recognizes me in real life. It's such a surreal experience, because even though you know people are reading your blog from the numbers in Google Analytics, it doesn't really hit home until you're talking to one of them face to face.
MY NUMBER ONE CHALLENGE has always been time management. It's such a fast-paced industry and at times it seems almost impossible to keep up - without completely giving up on any kind of normal/social life. Apart from teaching myself to use my time more productively, I'd say learning to have confidence in your creativity and ideas is also very important. It's a saturated industry and you don't get ahead by playing it safe all the time.
I DON'T MAKE A CONSCIOUS EFFORT to build my personal style. To me, style is an innate part of someone, and even if it evolves and changes over time, there's still some level of continuity because a big part of style is the person, and how they wear the clothes. I've definitely come into my own since turning 25 though. I feel like I'm a lot more confident in my style choices, and not so influenced by what I think I should wear.
MY TRAVEL ESSENTIALS: my Smythson travel wallet to keep me organised, a black boyfriend blazer, black skinny jeans, a white button-up shirt, my Nike trainers and black ankle boots.